I was looking up books about influencers on my Libby app to borrow from my local library and found this book. By the end of the first chapter, I had ordered the physical book because I was finding it so interesting and knew it was one to add to my collection.
The book explains some stuff around the industry from the point of view of British influencers, and the author went so far as to do things like going to “stan” and “snarker” events, enrolling in an online influencer bootcamp and actually putting the lessons to work on her IG account. Too often, articles and books about the influencer industry are written from a slightly negative point of view, that this is just a passing fad and that anyone wanting to take part in it is a terrible, vapid, unintelligent person. I really appriciated that Olivia actually took it seriously and put the things she learnt into action instead of just writing it off.
There are not many books as detailed and involved as this, and if you have even a passing interest in the influencer industry, I would recommend picking this up.