If you’ve been reading blogs or follow any bloggers on Instagram over the last month or so, you know that Nordstrom has a sale on at the moment. The summer sale that Nordstrom does is unusual because while most traditional sales are selling off old stock, this sale sells autumn/winter items for a lower price. Nordstrom is a popular department store – when I try to match stores up to British equivalents, I compare Nordstrom to Selfridges
(Neiman Marcus is like Harvey Nichols (very high end) while Macy’s is like Debenhams (high street level items, slightly tired look in store). I haven’t been to a Bloomingdales yet since there aren’t any in Washington, so can’t compare that one)
It’s a great sale, but here’s why it makes me feel a bit odd – it just highlights how I am between two countries.
I touched on this briefly on Instagram Stories recently, but I still don’t feel like I really explained it very well and then this came up which is a perfect example.
For those of you who don’t know me that well, I’m British and have part of the fashion/lifestyle blog scene for over 10 years, so I’m fairly well known (that sounds like such a terrible brag!)
I knew that when I moved, I would be starting again, but I didn’t appreciate how much more difficult it is. In terms of blogging, should I be writing about stuff that would appeal to my new audience, or to those who have been around for a while?
You’re probably wondering how this relates to Nordstrom. One of the things that’s caused some thought is whether I should be linking to stores in the US and blogging about them as they come up (and in this example, would a post about the Nordstrom sale have been useful?) or should I link back to stores in the UK? While Nordstrom does ship to the UK, there are a few things on there that it would be pointless to link to for my British audience – for example, Topshop is painfully more expensive here than back home (and yet I can’t resist heading to that department in the Bellevue store…it makes me feel a little more at home!)
So, in the grand tradition of blogging, I’ll end on a question. When you have two quite different audiences, who do you write for?