While your Google Reader is filling up fast with photos of London Fashion Week*, I thought I’d share with you something that – well, its just Not Good. With capitals. NOT. GOOD. Its strange how overseas, it seems that “As Seen On TV!” is a good way to promote something. In the UK (at least), As Seen On TV is another way of saying “This product is a bit crap, but you think it will fill a desperate need that you never knew you had until now”. For those of you who remember the original version of ASOS, you’ll probably remember it fondly as a site that sold things tenuously linked to celebrities, and later on, branded crap from those shows. (Even now, they still list things as being “in the style of”, although don’t seem to have a list of celebs you can emulate)
I’m not sure which came first, this ad from 30 Rock, or the actual product. I’m secretly hoping the 30 Rock ad came first to be honest.
So. Pajama Jeans. Firstly, I can’t quite get my head around “pajama”. Its “pyjama“, America. Glad we got that out the way. These jeans are marketed as “stylish, sexy jeans” whilst being “soft, comfy pyjama bottoms”. “Perfect for travel, exercise, shopping and more!” , they’re basically lounge pants that are made out of something that looks like denim, and has all the extra embellishments that you expect on a pair of jeans.
But – why? Aren’t these basically jeggings, but more styled towards your mum? Why would you want to go out in something you’ve slept in (I’ve never quite understood those girls at the University who wander around the Triangle in their Jack Wills pyjama bottoms and their Uggs)
Whats next, infomercial makers? Commode beds? (Why bother getting out of bed to go to the bathroom?) A house thats decorated and furnished with duvets everywhere? (Your whole house is a bed)
If I see any of these ideas on an infomercial now, I may hurt someone.
* I wish I had been able to go to London Fashion Week, but didn’t really think about it until people on Twitter started discussing press pass problems the night before! Perhaps next time I’ll get myself organised?