Why? Because that is what I do! This blog recently passed its 9th year of life, and its known (if you’e in desperate need to classify it) as a female lifestyle blog. Its me, and its the stuff that I get up to. (I’ve been known to describe it as Ã¢â‚¬Å“the bits of crap that litter my headÃ¢â‚¬Â. Lifestyle sounds a bit better)
The majority of my readers are women of a similar age to me, and likely to be on a similar (well, for their sakes, IÃ¢â‚¬â„¢d hope better!) salaries. Single women, no responsibilities, disposable income. Great target audience if you’re, I don’t know, a large retailer trying to sell clothing and other items.
IÃ¢â‚¬â„¢m not usually the sort of person to say anything at the time, but I believe that if something happens to you Ã¢â‚¬â€œ both good and bad Ã¢â‚¬â€œ then you should tell someone. IÃ¢â‚¬â„¢ve emailed companies before if IÃ¢â‚¬â„¢ve had amazing service, because people should be rewarded! I thought it would be polite to say to House of Fraser what I had written Ã¢â‚¬â€œ seems silly telling you lot and not the people concerned!
I received a polite email back, saying that unfortunately the website contact bit could only deal with website queries, but theyÃ¢â‚¬â„¢d pass it on to the Bristol store.
About an hour later, I received this email from my WordPress, saying that there was a comment to be moderated on the personal shopper post.
Quite rude isnÃ¢â‚¬â„¢t it? I was about to head into my WordPress app, and approve it when I saw where it had been posted from. mail2.hof.co.uk
Well thats embarrassing. hof.co.uk, redirects, as youÃ¢â‚¬â„¢d expect to the House of Fraser website.
For a company who, lets face it, probably would like all those 20 somethings coming and spending their disposable income in store, this is quite a cockup! Social media, such as blogs and Twitter, is quite an important thing in terms of advertising these days. Within 5 minutes of posting the above picture on Twitter, IÃ¢â‚¬â„¢d had lots of replies from people saying how disgusted they were.
Perhaps theres a really good reason for this. House of Fraser, I canÃ¢â‚¬â„¢t wait for your reply!
Update: I’ve had a reply back from the womenswear manager at the Bristol store about the original reason for the blog post – you can seeÃ‚Â her response on the original post.
Update (2) A follow up to this post can be found here.