OK, so on t’Internet, because websites are able to record what sorts of things you like, or what you’re reading, we have more targetted advertisements that in theory are something that you will want to see. If you’re reading an article about summer holidays, then a good advert link would be to a site like Expedia.com. If you’re Googling about a printer, then links to where you can buy the printer and accessories is going to get your attention more than an advert about fountain pens.
(Or, if you’re googling about targetted advertising, then the sponsored link at the top being for Facebook is a pretty good guess)
However, sometimes the websites are just too specific. One website that is likely to have quite a bit of information on you is Facebook. Think that when you write what sort of music you like or whether you’re single or not is just going on your profile to let your friends know whats happening? Sorry, but no. You’re giving this information to Facebook and they are going to use it to sell more advertising space.
Interestingly, it seems this topic is quite popular at the moment – as I wrote this, an article from the Economist popped up in my feed reader; “Watching While You Surf”
Here are some good examples of good targeted advertisements
I have said quite a few times on my FB status that I love my new dress. So its a good guess to assume I want more. MORE I SAY (ahem)
Yep, my music preferences do include Elliott Smith.
Yep, I am 24, I am single. But there are times that this kind of advertising can be rubbish
This was taken from the Facebook Ad Page, and this is exactly how it appeared on the page. Because I want to be reminded that I’m still single apparently.
The above two ads can be linked together. Facebook asks if you are interested in men and/or women and what sex you are. I’ve marked that I like blokes and I am a girl, so I’m not sure why I’m getting ads for meeting girls and gay dating.
I’m all for targetted advertising (because I’ll be more likely to want to follow the link) but sometimes its just not quite right!